South Carolina is becoming one of the most attractive retirement destinations in the U.S., driven by its warm climate, affordability, and coastal appeal. With a rapidly growing senior population, the demand for independent living, assisted living, and memory care communities is surging, making South Carolina a prime market for senior housing investment.
Why South Carolina is a Strong Market for Senior Housing Investment
1. Rapid Senior Population Growth
By 2030, more than 20% of South Carolina’s population will be 65 or older, with the 85+ demographic projected to grow by over 50% between 2025 and 2035. This expansion is creating a pressing need for diverse senior housing solutions.
2. Affordable Cost of Living & Tax Benefits
Compared to other coastal states, South Carolina offers a lower cost of living and does not tax Social Security benefits. With low property taxes and retirement-friendly policies, the state continues to attract retirees from across the country.
3. Expanding Healthcare Infrastructure
South Carolina is home to leading healthcare systems such as MUSC Health, Prisma Health, and Bon Secours. With advancements in senior-focused medical services, the state is well-positioned to support its growing aging population.
4. Strong Demand Across All Senior Housing Sectors
- Independent Living Communities: Popular coastal destinations like Myrtle Beach, Hilton Head, and Charleston continue to attract retirees seeking an active lifestyle.
- Assisted Living & Memory Care: The increase in the 85+ population is fueling demand for specialized senior care.
- Continuing Care Retirement Communities (CCRCs): These provide long-term stability by offering multiple levels of care within a single community.
- Affordable Senior Housing: Rising home prices create opportunities for the development of budget-friendly senior living communities.
5. Growth in Secondary Markets
While Charleston, Columbia, and Greenville remain key investment hubs, secondary markets such as Spartanburg, Beaufort, and Florence are experiencing rapid retiree migration, making them emerging hotspots for senior housing development.
Investment Outlook
South Carolina’s combination of population growth, affordability, and expanding healthcare services makes it a top-tier market for senior housing investment. With demand outpacing supply in many regions, investors who enter the market now can expect strong returns and long-term stability.
Final Thoughts
As more retirees choose South Carolina for its cost-effective and high-quality retirement lifestyle, the need for senior housing will only continue to rise. Whether investing in independent living developments, expanding assisted living facilities, or developing affordable senior housing, South Carolina offers abundant opportunities for long-term success.
Haven Senior Living Partners specializes in helping investors navigate the senior housing market. Contact us today to explore investment opportunities in South Carolina’s growing senior living sector.